Multi-disciplinary Creative Director and Designer with over fifteen years of experience from branding, product design, communication, digital, experiential design, packaging, and retail.
I've worked independently and within design agencies such as Stockholm Design Lab, 2x4, Mother Design and Wolff Olins for clients such as Acne Studios, Design Within Reach, H&M, Instagram, IBM, LinkedIn, The North Face, Novartis, Reebok, Target and Universal Music.
Currently working as a Head of Design for IBM Quantum.
Work
September 2022–
Head of Design at IBM Quantum
I am currently the Head of Design for IBM Quantum, where I lead, direct and define the creative vision for the brand.
December 2018–September 2022
Creative Director at Instagram, San Francisco
Working as a Creative Director, leading a team of designers on the Brand and Marketing team. Leading design initiatives and cross collaborative work across disciplines to further define the future of the Instagram brand. Guiding and coaching designers — helping them to develop their skills and grow in their career.
March 2018–December 2018
Design Director at Wolff Olins, San Francisco
Worked as a Design Director and led the design team, inspired them and kept the team organized. Mentored individual designers to develop their design skills and grow as team members and design professionals. Responsibilities were to inspire complete confidence in clients — see the bigger strategic picture and to fully understand their world. Helped with large-scale RFPs contributing to the project plan and approach. Primary focus was to manage the LinkedIn account, and to lead the design work for their rebrand.
February 2017–March 2018
Design Director at Sid Lee, Los Angeles
Worked as a Design Director and led and mentored a team of designers. Helped define the design and creative vision for accounts and the agency as a whole to create award winning work. Built a world class design team and made sure the design work was extra ordinary and innovative. Worked on a range of multidisciplinary projects including work for i.am+, The North Face and Yahoo!.
Head of Design at IBM Quantum
I am currently the Head of Design for IBM Quantum, where I lead, direct and define the creative vision for the brand.
December 2018–September 2022
Creative Director at Instagram, San Francisco
Working as a Creative Director, leading a team of designers on the Brand and Marketing team. Leading design initiatives and cross collaborative work across disciplines to further define the future of the Instagram brand. Guiding and coaching designers — helping them to develop their skills and grow in their career.
March 2018–December 2018
Design Director at Wolff Olins, San Francisco
Worked as a Design Director and led the design team, inspired them and kept the team organized. Mentored individual designers to develop their design skills and grow as team members and design professionals. Responsibilities were to inspire complete confidence in clients — see the bigger strategic picture and to fully understand their world. Helped with large-scale RFPs contributing to the project plan and approach. Primary focus was to manage the LinkedIn account, and to lead the design work for their rebrand.
February 2017–March 2018
Design Director at Sid Lee, Los Angeles
Worked as a Design Director and led and mentored a team of designers. Helped define the design and creative vision for accounts and the agency as a whole to create award winning work. Built a world class design team and made sure the design work was extra ordinary and innovative. Worked on a range of multidisciplinary projects including work for i.am+, The North Face and Yahoo!.
June 2014–December 2016
Design Director at Mother, New York
Worked as a Design Director and led and mentored a team of designers. Work included to work close with brand strategists, writers and producers across a range of projects including brand design, package design, interface design, interactive installations and environmental design. Led the conceptualization and execution of creative solutions, worked closely with the team to develop ideas and creative storytelling. Clients were CB2, Reebok, Target and Zaha Hadid.
September 2013–June 2014
Senior Designer at 2x4, New York
Worked as a Senior Designer on the experiential design team guided by Creative Directors and Founders Michael Rock and Georgie Stout. Managed a variety of projects, from initiation to completion, leading design through conceptualization, execution and production. Clients were The Broad, Design Within Reach, Miami Design District, Novartis and The Shed.
January 2009–June 2013
Senior Designer at Stockholm Design Lab, Stockholm
Worked as a Senior Designer under Creative Director and Founder Björn Kusoffsky. Responsibilities included creating design output that profile and elevate the perception of the company as well as leading a variety of projects ranging from branding, print and packaging through to digital. Clients were both national (e.g. H&M, IKEA, Royal College of Music, Swedish Institute, SAS) and international (e.g. Askul, Bella Sky Hotel, Cactus).
October 2007–January 2009
Art Director at Sandberg&Timonen, Stockholm
September 2006–October 2007
Art Director at King, Stockholm
Design Director at Mother, New York
Worked as a Design Director and led and mentored a team of designers. Work included to work close with brand strategists, writers and producers across a range of projects including brand design, package design, interface design, interactive installations and environmental design. Led the conceptualization and execution of creative solutions, worked closely with the team to develop ideas and creative storytelling. Clients were CB2, Reebok, Target and Zaha Hadid.
September 2013–June 2014
Senior Designer at 2x4, New York
Worked as a Senior Designer on the experiential design team guided by Creative Directors and Founders Michael Rock and Georgie Stout. Managed a variety of projects, from initiation to completion, leading design through conceptualization, execution and production. Clients were The Broad, Design Within Reach, Miami Design District, Novartis and The Shed.
January 2009–June 2013
Senior Designer at Stockholm Design Lab, Stockholm
Worked as a Senior Designer under Creative Director and Founder Björn Kusoffsky. Responsibilities included creating design output that profile and elevate the perception of the company as well as leading a variety of projects ranging from branding, print and packaging through to digital. Clients were both national (e.g. H&M, IKEA, Royal College of Music, Swedish Institute, SAS) and international (e.g. Askul, Bella Sky Hotel, Cactus).
October 2007–January 2009
Art Director at Sandberg&Timonen, Stockholm
September 2006–October 2007
Art Director at King, Stockholm
Education
August 2003–June 2006
Beckmans College of Design, Stockholm
BA Honors in Advertising & Graphic Design
Beckmans College of Design, Stockholm
BA Honors in Advertising & Graphic Design
Awards
Red Dot Award
2024 / Best of the Best for IBM Quantum System Two Launch Film
Red Dot Award
2024 / Red Dot for IBM Quantum Brand System
Red Dot Award
2024 / Red Dot for IBM Quantum Website
Red Dot Award
2024 / Red Dot for IBM Quantum Platform
Red Dot Award
2024 / Best of the Best for IBM Quantum System Two
D&AD
2024 / Graphite Pencil / Product Design for IBM Quantum System Two
ADC
2024 / Bronze Cube / Product Design for IBM Quantum System Two
The One Show
2024 / Silver Pencil / Product Design for IBM Quantum System Two
FastCo Design Award
2023 / Innovation by Design for IBM Quantum
Red Dot Award
2023 / Best of the Best for IBM Quantum
Red Dot Award
2023 / Design for IBM Quantum
Webby Awards
2020 / Honoree / Instagram Brand Campaign
Webby Awards
2020 / Honoree / Instagram Website Redesign
Clio Awards
2018 / Silver / Campaign for The North Face
Red Dot Award
2016 / Communication Design for Askul
Guldägget (Swedish Advertising Awards)
2013 / Silver / Design for Spritmuseum
The Swedish Photobook Award
2011 / Gold / Design for Maria Miesenberger
Guldägget (Swedish Advertising Awards)
2008 / Silver / Outdoor for Åhléns
Epica
2007 / Silver / Interactive for Åhléns
Epica
2007 / Silver / Print for Åhléns
Epica
2007 / Silver / Outdoor for Åhléns
Epica
2007 / Bronze / Outdoor for Åhléns
Eurobest
2007 / Finalist / Outdoor for Åhléns
Guldägget (Swedish Advertising Awards)
2006 / Gold / Design for The Planet
Kolla!
2006 / Silver / Animation for Diesel
2024 / Best of the Best for IBM Quantum System Two Launch Film
Red Dot Award
2024 / Red Dot for IBM Quantum Brand System
Red Dot Award
2024 / Red Dot for IBM Quantum Website
Red Dot Award
2024 / Red Dot for IBM Quantum Platform
Red Dot Award
2024 / Best of the Best for IBM Quantum System Two
D&AD
2024 / Graphite Pencil / Product Design for IBM Quantum System Two
ADC
2024 / Bronze Cube / Product Design for IBM Quantum System Two
The One Show
2024 / Silver Pencil / Product Design for IBM Quantum System Two
FastCo Design Award
2023 / Innovation by Design for IBM Quantum
Red Dot Award
2023 / Best of the Best for IBM Quantum
Red Dot Award
2023 / Design for IBM Quantum
Webby Awards
2020 / Honoree / Instagram Brand Campaign
Webby Awards
2020 / Honoree / Instagram Website Redesign
Clio Awards
2018 / Silver / Campaign for The North Face
Red Dot Award
2016 / Communication Design for Askul
Guldägget (Swedish Advertising Awards)
2013 / Silver / Design for Spritmuseum
The Swedish Photobook Award
2011 / Gold / Design for Maria Miesenberger
Guldägget (Swedish Advertising Awards)
2008 / Silver / Outdoor for Åhléns
Epica
2007 / Silver / Interactive for Åhléns
Epica
2007 / Silver / Print for Åhléns
Epica
2007 / Silver / Outdoor for Åhléns
Epica
2007 / Bronze / Outdoor for Åhléns
Eurobest
2007 / Finalist / Outdoor for Åhléns
Guldägget (Swedish Advertising Awards)
2006 / Gold / Design for The Planet
Kolla!
2006 / Silver / Animation for Diesel